Thank you for your interest in our Marketing Manager position. Our team will get back to you!
-Paris House of Bridal

Social Media & Content Strategy

• Develop and maintain a content calendar—must be able to manage a high volume of posts, plan in advance, and align content with business goals.

• Have a strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube) and strategies for growth.

• Create on-brand graphics using Canva or similar design tools.

• Write compelling social media captions and content that reflect the Paris House of Bridal voice.

• Develop storytelling strategies to highlight real brides, customer testimonials, and success stories.

• Optional if local: Provide recommendations for photo/video shoots for bridal and prom campaigns.

Marketing Coordination & Communication

• Serve as the primary contact for the external marketing agency, attending bimonthly meetings.

• Manage daily communications and emails with internal teams and external partners.

• Oversee website design and UX updates in collaboration with the agency.

• Provide input on blog content and SEO strategies.

• Support paid marketing efforts, including:

• Social media ad campaigns (TikTok, Meta).

• Google search ads (basic knowledge of targeting, keyword strategy, and content recommendations).

• Email marketing campaigns.

Reputation Management & Customer Engagement

• Monitor and respond to online reviews (Google, The Knot, WeddingWire, Facebook, etc.) to maintain a strong brand presence.

• Engage with followers on social media, answering DMs and comments to create a personalized customer experience.

• Develop strategies to encourage customer referrals and word-of-mouth marketing.

Event Marketing & In-Store Promotions

• Plan and promote trunk shows, bridal events, and seasonal sales to drive engagement and foot traffic.

• Coordinate event logistics, including marketing materials, social media promotion, and post-event follow-ups.

• Partner with local wedding vendors, venues, and influencers for cross-promotional opportunities.

Customer Experience & Strategy

• Assess and enhance the overall customer journey across digital platforms and in-store.

• Make data-driven recommendations to improve marketing effectiveness.

• Track and analyze performance metrics:

• Monthly organic social media reports with insights and suggested improvements.

• Monthly paid ad reports with key takeaways and recommendations.

Enhance Digital Presence

• Maintain and optimize Google Business Profile to enhance local search visibility.

• Work with the marketing agency on landing page design, lead generation strategies, and seasonal website changes.

Time Commitment: 5-15 hours per week